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售價:1093  |
google找一下有些人再熱烈討論Advertising: Principles and Effective IMC Practice.整理了GOOGLE上關於Advertising: Principles and Effective IMC Practice搜尋前幾名排序的資料來輔助！到實際到銷售的EC去看,價格就有機會再便宜一些!要到處比價;尋找低價及可靠的網購地方!走過路過,千萬不要錯過！請參閱詳細商品資訊Advertising: Principles and Effective IMC Practice |
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一直以來我都很相信HARRISONHARRISON推荐的東西。包含更進一步圖文資訊的介紹！點擊圖片或文字可以進到更詳細購物推薦網站~網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！HARRISONHARRISON也嘗試積極推荐,並介紹我該商品優缺點。HARRISONHARRISON一向是個理性的消費者,能讓他讚賞的商品不多了！ |
詳細資料ISBN：0131676601 叢書系列：廣告理論 規格：平裝 / 650頁 / 普通級 / 單色印刷 / 初版 出版地：台灣 內容簡介 AS ADVERTISING AGENCIES BECOME INCREASINGLY PRESSED ON ACCOUNTABILITY, PRODUCING MEMORABLE ADVERTISING IS NO LONGER ENOUGH. ONE MUST PRODUCE EFFECTIVE ADVERTISING - ADVERTISING THAT MEETS A CLIENT'S GOALS INTERNATIONALLY AND LOCALLY. ADVERTISING: PRINCIPLES AND EFFECTIVE IMC PRACTICE FOCUSES ESPECIALLY ON REVEALING HOW IMC TARGETS ARE REACHED THROUGH EFFECTIVE ADVERTISING CAMPAIGNS. IN THIS BOOK, EACH CHAPTER OPENS WITH A STORY ABOUT AN ADVERTISING CAMPAIGN THAT HAS BEEN RECOGNIZED AS EFFECTIVE. SOME OF STORIES ARE EFFIE AWARD-WINNING WORKS RECOGNIZED BY THE AMERICAN MARKETING ASSOCIAITON, THE DIRECT MARKETING ASSOCIATION'S ECHO AWARDS, THE PUBLIC RELATIONS SOCIETY OF AMERICA'S SILVER ANVIL, AND THE SALES PROMOTION ASSOCIATION'S REGGIE AWARDS AS OUTSTANDING EXAMPLES OF EFFECTIVENESS. FURTHERMORE, THIS BOOK IS UNPARALLEL IN ITS SHOWCASE OF EFFECTIVE ADVERTISING OF RELEVANT AND RECOGNIZABLE BRANDS IN THIS REGION, MAKING IT EXACTLY SUITABLE FOR STUDENTS IN THE ASIA PACIFIC ENROLLED IN MARKETING COMMUNICATION AND ADVERTISING COURSES WHO CAN INSTANTLY ASSOCIATE AND CONNECT WITH THE CONTENT. |
#熱銷商品#
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資料來源：博客來
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